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Cigar Aficionado Online    Cigar Aficionado Forums  Hop To Forum Categories  Dear Editors    The Good Life Magazine For Men Only?
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Picture of CigarsNScotch
Posted
Hello,
First off, I really enjoy reading Cigar Aficionado (I'm also a subcriber.) My quesion is: why is the sub-title for CA "The Good Life Magazine For Men"? I find it strange that such a great magazine would want to alienate a group of people. In my opinion, cigars are being enjoyed by an ever growing percentage of women. And, CA should reflect that by being all-inclusive. Will this ever change?

"The Good Life Magazine" would be more fitting. What are your thoughts?

many thanks!
Brenda
 
Posts: 17 | Location: The Desert | Registered: February 07, 2006Reply With QuoteEdit or Delete MessageReport This Post
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Picture of CigarsNScotch
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quote:
Originally posted by CigarsNScotch:
Hello,
First off, I really enjoy reading Cigar Aficionado (I'm also a subcriber.) My quesion is: why is the sub-title for CA "The Good Life Magazine For Men"? I find it strange that such a great magazine would want to alienate a group of people. In my opinion, cigars are being enjoyed by an ever growing percentage of women. And, CA should reflect that by being all-inclusive. Will this ever change?

"The Good Life Magazine" would be more fitting. What are your thoughts?

many thanks!
Brenda
No thoughts?
 
Posts: 17 | Location: The Desert | Registered: February 07, 2006Reply With QuoteEdit or Delete MessageReport This Post
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Picture of Coriolanus
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quote:
Originally posted by CigarsNScotch:
Hello,
First off, I really enjoy reading Cigar Aficionado (I'm also a subcriber.) My quesion is: why is the sub-title for CA "The Good Life Magazine For Men"? I find it strange that such a great magazine would want to alienate a group of people. In my opinion, cigars are being enjoyed by an ever growing percentage of women. And, CA should reflect that by being all-inclusive. Will this ever change?

"The Good Life Magazine" would be more fitting. What are your thoughts?

many thanks!
Brenda


I do not think they frankly care about aiming the magazine at women. They have an extremely focused idea of who they want to appeal to -- extremely affluent males.

But many magazines are directed at one gender. How many (heterosexual) men read Cosmo? How many women read Maxim?

There are some other cigar magazines out there that focus on cigars and not appealing to a certain gender. But at the end of the day, what percentage of cigar smokers (serious enough to read a magazine about cigars) are women? 1%, maybe?

Marketing people know their demographics and they help dictate content. If they don't know it, then they get fired.


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Posts: 9151 | Registered: May 02, 2002Reply With QuoteEdit or Delete MessageReport This Post
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Either read and enjoy the magazine or don't read and enjoy the magazine. The only people who will feel "alienated" because the sub-title is "the good life magazine for men" are those overly sensitive people who look to be alienated or offended!!!
 
Posts: 383 | Registered: July 03, 2004Reply With QuoteEdit or Delete MessageReport This Post
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Women want in everything that's for men. Why not just leave it alone. Damn. Does everything have to be for everybody? It's geared to men, not women. If you want to read it, fine. They've had those pretty paisley shirts. Maybe you'd like those.

Cigars appeal mostly to men, not women. The magazine has a very specific focus - the Robb Report that includes a bit of cigar information.

Why do women always want to take things away that are just for men. If you see an opening, start a cigar magazine for women. Probably won't make it to the first issue.

There are your thoughts.


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Posts: 3290 | Registered: September 01, 2004Reply With QuoteEdit or Delete MessageReport This Post
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Picture of CigarsNScotch
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I thought this was a "Dear Editors" section. My questions were for the editors of CA.

p.s.
Y'all are a friendly bunch.
 
Posts: 17 | Location: The Desert | Registered: February 07, 2006Reply With QuoteEdit or Delete MessageReport This Post
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Picture of Coriolanus
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This forum is for editors, but posts often get tossed around by everyone. If you want to send a private e-mail, David Savona has posted his e-mail address on the forums several times.

I think some people are fed up with the idea that EVERYTHING has to be gender-neutral. I think it has gone overboard in some ways.


______________________________
It's stay away from Malaysia for fear of vampires year!

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Posts: 9151 | Registered: May 02, 2002Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by csmithnj:
Does everything have to be for everybody?


Agreed. I wouldn't seek to exclude women from anything but cigar smoking is primarily a men's hobby (passion? obsession?) and it's nice in that respect.
 
Posts: 3099 | Registered: November 09, 2004Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by CigarsNScotch:
I thought this was a "Dear Editors" section. My questions were for the editors of CA.

p.s.
Y'all are a friendly bunch.

Just sick and tired of political correctness. Who cares if it says the magazine is for men. If you like it, read it. If not, leave it alone.

And if you took the time to read other posts in this section, most of the responses are not from the Editors.


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"Read dozens of books about heroes and crooks,
And I've learned much from both of their styles."
 
Posts: 3290 | Registered: September 01, 2004Reply With QuoteEdit or Delete MessageReport This Post
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I hate to say it, but I have to agree with the guys here.

There are many times when I feel like I'm imposing on the men's club atmosphere, but that's just me. I know that's what I'm doing, and it was never an effort to take away something from the men. That's just how I am. My husband has gotten me into a lot of things that most people would take as being for men, but we enjoy doing them together. Cigars was one of them. For the longest time, I hid my cigar hobby from the rest of the world, until I realized their were people out there who would be accepting of it.

That being said, I try to be very respectful of the men and not impose myself on them and their "time to enjoy being men." But if they invite me into the fold, then I will gladly join them. But without taking over and expecting changes because I'm there.

I am not about political correctness. Brenda, I understand your point, but I do happen to think that women are such a small percentage of the cigar smokers that it isn't fair to expect them to change things to suit us.


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Posts: 544 | Registered: November 15, 2004Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by zdpin:
http://www.cigaraficionado.com/Cigar/Graphics/ads/CAAdvertising06.pdf

24% of cA readers are female


We read it just for the articles. Wink


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Posts: 544 | Registered: November 15, 2004Reply With QuoteEdit or Delete MessageReport This Post
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I would however be curious where that stat comes from?


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Posts: 544 | Registered: November 15, 2004Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by SmokinHot:
I hate to say it, but I have to agree with the guys here.

There are many times when I feel like I'm imposing on the men's club atmosphere, but that's just me. I know that's what I'm doing, and it was never an effort to take away something from the men. That's just how I am. My husband has gotten me into a lot of things that most people would take as being for men, but we enjoy doing them together. Cigars was one of them. For the longest time, I hid my cigar hobby from the rest of the world, until I realized their were people out there who would be accepting of it.

That being said, I try to be very respectful of the men and not impose myself on them and their "time to enjoy being men." But if they invite me into the fold, then I will gladly join them. But without taking over and expecting changes because I'm there.

I am not about political correctness. Brenda, I understand your point, but I do happen to think that women are such a small percentage of the cigar smokers that it isn't fair to expect them to change things to suit us.

SmokinHot - you'd be welcome any where. Big Grin


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And I've learned much from both of their styles."
 
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Posts: 2251 | Registered: December 13, 2002Reply With QuoteEdit or Delete MessageReport This Post
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8% of Cosmopolitan readers are men.

http://www.ri6.co.uk/ri5/nva/Cosmo/Circ.htm

Should they change that magazine?


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Search = http://forums.cigaraficionado.com/groupee/forums?a=srchf

"Read dozens of books about heroes and crooks,
And I've learned much from both of their styles."
 
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24% of Vanity Fair readers are men.

http://www.echo-media.com/MediaPrint.asp?IDNumber=5336


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I am shocked the number is that high. Really surprised.

What does that second page of stats mean (MRI)?


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not exactly sure, but i think this might be it:

http://www.mediamark.com/
 
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I see. So they put out their "in-house" numbers and then an independent company's numbers so potential advertisers can compare the two.


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It's stay away from Malaysia for fear of vampires year!

"The word Fascism has now no meaning except insofar as it signifies 'something not desirable'." -- George Orwell, "Politics and the English Language," 1946

High Post Count = Manliness and Importance

#2 Most Friendly Guy, Connoisseur of All Things Fine, Elitist Ass, and One of the Two Biggest Douchebags in the Forums
 
Posts: 9151 | Registered: May 02, 2002Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by csmithnj:
8% of Cosmopolitan readers are men.

http://www.ri6.co.uk/ri5/nva/Cosmo/Circ.htm

Should they change that magazine?
I'm sorry but, that isn't a very good argument. Magazines like Cosmo are for women about "women's" issues like PMS, finding the perfect man, finding the right bikini for summer. Just like, Maxim a guy magazine is all about being a "guy," how to dress like a cool guy, how to pick up chicks and celebs that can pick up chicks.

Cigar Aficionado is a magazine primarily about cigars, rating cigars, people who love cigars and the cigar industry. Cigars have nothing to do with reproductive organs.

If cigars are for only for men then, someone should tell Cynthia Fuente Suarez.

p.s. Cigar Aficionado originally (for about 10 years) didn't have the subtitle "The Good Life Magazine for Men." It's a new thing.
 
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