Originally posted by minalpharetta:
... the CA subtitle, of course.
Thing is, my wife
loves your magazine--everything but that subtitle! While she has smoked only the occasional cigar (and looked darn good doing it), she reads CA for its features and, in her words "because it is a beautifully laid-out magazine with great ads and articles."
Now I know that these things gain almost unyielding inertia, so I suspect that CA will never permanently change its subtitle, no matter how many women enjoy the magazine, but perhaps you could consider--just once-- adding
"And Discriminating Women." That would be a hoot, and Sarah Beth would certainly make sure that our subscription never runs out.